CEO Akash Kapoor of Curry Up Now has been honored with the #10 spot on Fast Casual’s Top 100 Movers & Shakers list of 25 Top Executives.
Building an Indian brand in the fast casual world, without the need for Indian-trained chefs, may
seem impossible, but CEO Akash Kapoor, known as “chief troublemaker” has developed a bag-in-a-box approach to allow him to open Curry Up Now restaurants anywhere in the U.S.
During the pandemic, for example, the 14-unit chain, which began as a food truck, opened five
units, sold multiple franchise deals, and will double in size by the end of 2021.
Kapoor, who lives by the motto, “If you don’t get better, you get worse,” is always looking for new
ways to increase his business, which is why he developed Mortar & Pestle bar, a craft cocktail
bar located within several Curry Up locations. Since launching the brand, he’s made sure to stay
ahead of trends and recently developed a low-proof cocktail menu.
“We are constantly listening to our guests’ feedback and looking for ways to expand our menu,” CEO Akash Kapoor said.