Curry Up Now will celebrate the grand opening of its first franchise location in Sacramento, California, on February 21. The new Midtown storefront is the first of five locations as part of a multi-unit franchise deal with the family-run franchise group GKDHG, Inc. As part of the deal, four additional franchise locations are expected to open in the Sacramento area over the next five years, with plans to open a storefront in each suburb. The successful entrepreneurial family was immediately drawn to the brand’s flavorful and approachable Indian cuisine.
“Curry Up Now has adventurous, one-of-a-kind Indian street food that’s unlike any other Indian food we’ve tried, and it is served in an approachable way that is relatable to so many customers,” says franchisee David Leuterio of GKDHG, Inc. “We’re thrilled be a part of the brand’s rapid growth and to build upon Curry Up Now’s Bay Area roots. I’m confident that Curry Up Now will be extremely successful throughout Sacramento.”
The new storefront is located in midtown Sacramento at 1610 R Street in The Ice Blocks, a three-block retail, office and residential development. Selecting the right location for each storefront has been key to the success of the brand, and the bustling mixed-use location in The Ice Blocks features many popular food and retail brands and is surrounded by large companies and tech giants with more flocking to the area. The location is already offering online ordering for pickup and delivery through the Curry Up Now App and is already seeing a very healthy out the door and catering business.
Founded in 2009 by husband and wife duo, Akash and Rana Kapoor, Curry Up Now is well-known for their one-of-a kind, unique Indian ‘street food’ that is served in an approachable format, that supports many different diets and uses locally sourced ingredients whenever possible.
“Our mission at Curry Up Now is to bring our customers happiness through food, and we are excited to take our flavors to all regions of California and across the country to bring our unique interpretation of traditional Indian cuisine to even more diners,” says CEO of Curry Up Now Akash Kapoor. “We value the relationship we’ve forged with the Leuterio family to bring the Sacramento location to life, and this is just the beginning as we actively seek additional franchise locations and expansion opportunities throughout the U.S. – and beyond.”
The Sacramento franchise location is one of three Curry Up Now franchise openings in 2020 and additional locations will be opening in Newark, Atlanta and Salt Lake City. The Salt Lake City location will include the concept’s eclectic craft cocktail bar, Mortar & Pestle. Curry Up Now’s explosive growth and rapid expansion has caught the attention of multi-unit investors as the next brand to dominate the fast-casual segment and not just limited to Indian Fast Casual.
“As the largest and fastest growing Indian fast-casual brand in America, Curry Up Now is a 1,000-unit chain in the making,” adds Dan Rowe, CEO, Fransmart. “With consumption of ethnic foods on the rise and the popularity of its approachable Indian street food with a twist, this brand is a franchise opportunity that investors won’t want to miss.”
Curry Up Now is partnered with Fransmart, the industry leading franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries, The Halal Guys, and Qdoba Mexican Grill, as their exclusive franchise development partner to grow the brand. Curry Up Now has over 45 franchise locations currently in development, along with multiple market deals in the works in several states nationwide. The brand is currently looking for experienced multi-unit foodservice operators to develop additional franchises in major markets across the country.
Article from QSR Magazine