Indian fast casual brand, Curry Up Now has been named #39 in the Fast Casual Top 100 Movers & Shakers Top 75 Brands 2021, in addition, CEO Akash Kapoor has been named #10 on the Top 25 Executives 2021 List.
Over the last 10 years, husband and wife co-founders of Indian fast casual brand – Curry Up Now, Akash and Rana Kapoor have changed the way Indian food is looked at in the fast casual segment. Building an Indian fast casual brand without the need for Indian-trained chefs and opening restaurants all over the country is not an easy task, but the Kapoors have figured out a bag-in-a box approach to opening restaurants anywhere in the U.S. They opened five Curry Up Now units, sold multiple franchise deals in 2020, and the 14-unit chain plans to double in
size by the end of 2021. “We were always a digitally enabled, to-go friendly brand so some of our
locations have actually seen same-store sales grow during the pandemic,” Akash said. “Apart from curbside or tableside ordering, we already had the technology in place to tackle Covid.”
Additional menu initiatives in 2020 included to-go cocktails and the addition of LyfeBowls, which had keto, paleo, vegan and Hella’ Protein options.